ABOUT
Ajnci is a creative studio that thrives at the intersection of design, storytelling, and brand strategy. Founded in 2008 by Jeremy Fletcher, he launched the company in the Bay Area and has since moved headquarters to Miami, Florida. Ajnci has evolved into a full-service creative powerhouse, shaping brands through graphic design, digital marketing, photography, and content creation. Over the years, we’ve partnered with visionary brands—big and small—to create compelling narratives that captivate audiences and drive business success.
From building e-commerce platforms for emerging lifestyle brands to executing large-scale brand overhauls for national franchises, Ajnci is where creativity meets strategic execution. Our work has helped define the visual identities of brands like johnnie-O, The PGA Tour, Tsamma, and Don’t Quit!, while also playing a critical role in market expansions and product innovations for leading food and beverage companies.
At Ajnci, we don’t just create—we transform. Our team blends artistry with insight, ensuring that every design, campaign, and digital experience we craft has a lasting impact.
We believe branding isn’t just about aesthetics—it’s about storytelling, strategy, and execution. At Ajnci, we approach every project with a mix of creative intuition and business acumen, ensuring that every touchpoint—whether a logo, a website, or a full-scale marketing campaign—is designed to inspire, engage, and deliver results.
Jeremy Fletcher
Founder & CEO
Jeremy Fletcher is a creative force—a designer, strategist, and storyteller who understands that great branding isn’t just about aesthetics; it’s about impact. With more than two decades of experience, he has built a reputation as the architect behind some of the most compelling brand identities in food, beverage, lifestyle, and retail.
Jeremy is the mastermind behind transformative brand experiences that extend far beyond the visual. He has led high-stakes creative overhauls, from designing johnnie-O’s revolutionary e-commerce platform that secured partnerships with the NCAA and MLB to developing over 300 menu concepts and marketing assets for Subway’s $70M FreshNow rebrand. His work isn’t just seen—it’s felt in the way it connects with audiences, tells a brand’s story, and drives results.
Beyond traditional branding, Jeremy has pioneered content strategies that help brands break through the noise. He crafted the digital presence that propelled Frey Farms’ Tsamma Watermelon Juice into national distribution, and his design work helped transform up-and-coming beverage startups into household names. Whether it’s an ad campaign, a product launch, or an immersive brand experience, his signature is unmistakable: clean, compelling, and built for scale.
At Ajnci, Jeremy isn’t just designing—he’s leading a team that redefines what’s possible in branding, marketing, and digital strategy. With a relentless focus on innovation and storytelling, he ensures that every project doesn’t just look good, but delivers lasting, measurable impact.
James Field
President
James Field is a brand architect, strategist, and operator who thrives at the intersection of creativity and commerce. With a track record of driving growth and innovation in the food and beverage industry, he has helped build, scale, and transform some of the most recognized brands in the space.
As Chief Innovation Officer at Jersey Mike’s Subs, James led an innovation team that generated $60 million in incremental revenue and $4.5 million in cost savings, contributing to the company’s $9 billion acquisition by Blackstone. He spearheaded product launches like Smoky & Spicy Cheesesteaks ($24M in sales), Sous Vide Brisket Pastrami ($10M in 30 days), and a dessert platform generating $1M in monthly recurring revenue. His ability to navigate the balance between brand heritage and innovation has been a defining factor in his success.
Before Jersey Mike’s, James founded BevWrx, a consultancy focused on emerging and restricted beverage categories, where he launched Buzzin’ by Lume, a first-of-its-kind cannabis beverage that became Michigan’s top-performing THC drink. He also played a critical role in scaling Arriba Chelada and introducing the first non-alcoholic michelada with Athletic Brewing. His work with 6666 Ranch and the Yellowstone franchise led to the development of a craft beverage line that generated $5M in sales within 18 months, demonstrating his ability to build premium products with mass-market appeal.
James was also instrumental in expanding Frey Farms into new fresh vegetable categories and developing its “Fresh Pour” beverage program, which generated $20M in new sales. His deep understanding of agricultural supply chains and procurement strategies allowed him to bridge the gap between farmers and retailers, optimizing production and distribution efficiencies.
Beyond his work in brand building, James has been an advocate for agricultural policy and testified before Congress on the 2018 Farm Bill, where he provided expert insight into supply chain efficiencies, cost reductions, and process optimizations that would benefit farmers and businesses alike. His ability to navigate regulatory landscapes while driving innovation has made him a sought-after leader in the industry.
His career includes leading marketing at L.A. Libations, where he helped raise $24M in funding from Molson Coors and Keurig Dr Pepper, and overseeing foodservice marketing at Cholula, where his work contributed to the brand’s $800M acquisition by McCormick. Beyond marketing, he has driven operational efficiencies, procurement strategies, and supply chain innovations that have saved companies millions while enabling sustainable growth.
James is, at his core, a builder—of brands, of businesses, and of creative ecosystems that drive results. His ability to blend storytelling with strategic execution makes him an invaluable force at Ajnci, where he continues to push the boundaries of what’s possible in branding, marketing, and design.