Intro

DON’t QUIT!

DON’T QUIT’s line of products were developed with the health-conscious “label reader” in mind. In order to persevere through life’s inevitable peaks & valleys, you need clean healthy energy and protein. Whether you are training for a half-marathon or powering through the day, we’ve got you covered.

PACKAGING

CLOTHING

DESIGN

Amplify the Brand Presence of “Don’t Quit” Protein Shakes

Establish “Don’t Quit” protein shakes as a market leader in the highly competitive health and nutrition category, appealing to active consumers while driving rapid adoption in retail stores and online platforms. The key objectives were to highlight the product’s unique nutritional benefits, motivate health-conscious consumers, and create a strong retail presence within four months of launch.
The target audience for “Don’t Quit” wasn’t just looking for a protein shake; they were seeking a product that resonated with their lifestyle and values. The brand name itself, “Don’t Quit,” embodies a motivational mantra, perfectly aligning with the aspirations of fitness enthusiasts and everyday achievers. By leveraging the emotional power of this mantra and focusing on clear, tangible product benefits, the campaign could break through the clutter.
To develop a bold and impactful branding campaign that communicated the product’s superior nutrition profile and connected with consumers emotionally. The campaign included:
High-visibility advertisements (billboards, bus stops, and digital campaigns) with strong visual cues and motivational messaging.
Retail sales sheets designed to inform and persuade buyers at major outlets like Walmart, CVS, and Target.
A cohesive design language that emphasized the product’s health benefits while aligning with the brand’s core ethos: empowerment and perseverance.
A multi-faceted marketing approach was deployed to ensure the success of the rebrand:
Billboards and Bus Stops: Striking designs featuring the tagline “Protein to the MAX – Don’t Quit!” highlighted the product’s standout attributes: 33g of protein, 26 vitamins and minerals, and 1g of sugar. Bold typography and high-contrast colors ensured visibility and impact.
Visuals: Ice cubes and clean bottle imagery evoked freshness and quality, appealing to the modern health-conscious consumer.
Retail Sales Sheets: Detailed product specifications and nutritional benefits were prominently displayed to help retail buyers understand the product’s unique value.
Phrases like “No soy, no corn, no artificial flavors or sweeteners” addressed common consumer concerns, building trust and transparency.
Social Media and Influencers: Influencer marketing campaigns were launched, leveraging the brand’s motivational ethos to drive engagement and user-generated content.
Social media ads featured testimonials from athletes and fitness influencers to reinforce authenticity and trust.
Retail Launch Strategy: Early partnerships with key retailers like Walmart and CVS ensured wide accessibility.
Marketing materials included QR codes to guide consumers to online stores, driving both in-store and digital sales.
The rebrand successfully elevated “Don’t Quit” as a standout player in the protein shake market:
    •    Achieved 7% market share within four months, outpacing established competitors.
    •    Garnered over $24 million in retail orders through persuasive sales materials and strategic partnerships.
    •    Increased consumer engagement by 20% through social media campaigns and influencer marketing.
    •    Established a motivational brand ethos that continues to resonate with the target audience, creating lasting brand loyalty.